Advertising and Public Relations

Advertising is the activity that providesinnovative and ‘stand-out’ from the ad
advertisements of commercial products and services.clutter. Digital technology is seen as the latest and is
Many advertisements are designed only for themainly used in sports events. Virtual ads now are
purpose of enlarging “brand image”. Becausenow widening in scope as digital inserts are added in
of this, advertisements tend to embed factualafter scenes are shot.
information along with their influential message.Advertising revenue expenditure has engorged
Advertisers use major medium like television, radio,dramatically in last few years. By 2010, the estimated
cinema, and magazines and often appoint anexpenditure would exceed $500 billion, which in 2006
advertising agency on behalf of a company or otherwas estimated at $155 billion in the United States.
organization to carry the advertisements to theWhile advertising can be seen as necessary for
target audience.economic growth, it is growing at the expense of
Advertisements now days can be viewed onsociety. Unwanted Commercial Email and other spam
shopping carts, airports, walkway, on the sides ofhave become so dominating that it has become a
buses, bus shelters, on telephone hold messages andmajor irritant to users who use these services. Not
in shopping malls. Advertisements are intentionallyjust this, they become a financial burden on Internet
placed where the audience can easily or frequentlyservice providers. Public space is also invaded by
approach it through visual, audio and printed mediumsadvertisements. Places such as schools when
of information. Advertisers now even sponsor bigpenetrated with advertisements to some extent is a
events of endorse social causes in order to promoteform of child harm. Political parties, group unions, etc
and improve their own brands value. For gettingalso advertise themselves. Politicians through the
consumer’s attention ambient ads are mademedium of advertising also try to win public votes.
visible at places that a person surly needs to visit likeInterest groups support good social ideas through
public toilets, petrol stations, etc.advertising. Organizations advertise in order to recruit.
Very often advertising and public relations areNot just the earth, the space surrounding it is now
thought as same. Advertising is much expensive andviewed as a commercial opportunity. In a Russian
have much more focused message. Public relationsspace program, a rocket with 30-foot pizza hut logo
have more creditability.was launched. Many companies now even intend to
Advertisers now try hard to get their advertisementsput up ads in space at places that are visible from
noticed by people. They are eagerly trying to findthe earth. In near future, it would be a challenge to
rapid ways to make their advertisements morefind places for advertising that are free of cost.