| Plastic surgery is still a growth industry, even while | | | | had a favorable view of plastic surgery and cosmetic |
| people find more and more cosmetic treatment | | | | treatment, compared to 41 percent of senior citizens. |
| options that do not involve surgery. | | | | An example of higher profile advertising to younger |
| According to the American Society of Plastic | | | | people carries a "before the wedding" theme. If she |
| Surgeons, average annual growth rates are 7.5 | | | | really loves him, and if he really loves her, then this |
| percent for plastic surgery and 27.9 percent for | | | | marketing theme asserts that both will want to look |
| non-surgical procedures. This means, for example, | | | | their very best. This means that the Botox injection |
| that a few more people are asking for facelifts, while | | | | should take place two weeks before the special day |
| many more are opting for Botox injections. | | | | for maximum impact. Botox won't just make you |
| Doctors say consumer awareness is growing, | | | | look younger; it prevents underarm sweating at the |
| advertising budgets are beefed up, and technology | | | | altar. |
| has made surgeries and treatments more available. | | | | Liposuction should happen a month before the |
| A typical facelift costs about $4,800, while a Botox | | | | wedding, and the same goes for breast implants, |
| treatment goes for about $500. | | | | according to some of plastic surgeons who are |
| Dr. Peter Bela Foder, an editorial consultant to plastic | | | | promoting these procedures. |
| surgery magazines, gives a step-by-step description, | | | | In another trend, plastic surgeons are promoting |
| "People are starting to realize that there are ways to | | | | combined procedures and treatments. For example, |
| look better, and if you look better, you feel better, | | | | one way to reduce wrinkles and crow's feet is to |
| and as a result, you perform better at your job and | | | | inject so-called fat fillers in conjunction with a Botox |
| have an overall better quality of life." | | | | treatment. At the same time, fullness can be added |
| More than 3 million Americans received some form of | | | | to lips through a third procedure. Then you may want |
| plastic surgery in 2007, and more than 8 million | | | | to throw in a neck lift and maybe a tummy tuck, |
| received non-surgical cosmetic treatments. The | | | | too. |
| American Society of Plastic Surgeons is still compiling | | | | Plastic surgeons are making their services more |
| numbers for 2008. | | | | accessible by advertising "micro" and "mini" |
| In the past, plastic surgery was viewed mainly in | | | | procedures such as mini facelifts, micro liposuction |
| terms of getting a facelift or a nose job. Breast | | | | and mini tummy tucks. These are geared to people |
| implants entered the picture during the 1970s, and | | | | who would shy away from more invasive forms of |
| liposuction came along during the past decade. Botox | | | | plastic surgery. |
| is the in-vogue treatment in recent years. | | | | The information in the article is not intended to |
| One reason for optimism among plastic surgeons is | | | | substitute for the medical expertise and advice of |
| an improved image for their profession. In a survey | | | | your health care provider. We encourage you to |
| by the American Society for Aesthetic Plastic | | | | discuss any decisions about treatment or care with |
| Surgery, 69 percent of young adults ages 18 to 24 | | | | an appropriate medical professional. |