| Getting featured in O, the Oprah Magazine, is like | | | | contribution to others." |
| winning the Academy Award. It's a distinction that | | | | Whether you want to write about yourself, be |
| validates your product like no other publication. | | | | written about, or write about someone else, ask |
| In fact, getting featured in O helped raise one | | | | yourself these two questions : |
| entrepreneur’s sales by 60% in just 30 days. But | | | | - Are you making a difference in a big way? |
| that was just the tip of the iceberg. The mention | | | | - Are you making a difference in a way that is |
| brought much needed awareness to a cause close to | | | | important to Oprah? |
| her heart--breast cancer. Thanks to Oprah magazine | | | | Genevieve Piturro, founder of the Pajama Project, |
| the issue is now visible on a grand scale. | | | | gets a "yes" on both counts. Her charity gives new |
| Knowing how valuable it is to get featured in O, you | | | | pajamas to abused and poor kids, many whose |
| must consider your competition and understand that, | | | | mothers are in prison. Some of these children never |
| just like The Oprah Winfrey Show, the standards at | | | | owned any pajamas, and certainly not new ones. |
| the magazine are some of the toughest in the | | | | When you think about children going to sleep at night |
| industry. O magazine prides itself as a publication | | | | in a fresh pair of pajamas instead of tattered, dirty |
| valuing beauty, courage, attention to the finer points | | | | clothes, it conjures an image of safety and home. |
| of relationships, and people doing amazing things in | | | | Pitturo scored big on two points: She tapped into one |
| the world. | | | | of Oprah's key areas of importance: abused children. |
| Here Are 3 Things You Should Know If You Want to | | | | And she created a remarkable endeavor that |
| Be Featured in O, The Oprah Magazine: | | | | attracted many people's interest, given the |
| 1. Your product packaging must be beautiful. | | | | story’s emotional pull. It made me want to hurry |
| If your product packaging and product itself isn't an | | | | and buy pajamas and donate money to this worthy |
| eye-stopper, it's most likely not going in O, The | | | | cause. |
| Oprah Magazine. Jeanine Boiko of J9 Public Relations, | | | | 3. Your pitch must be well-written. |
| who placed her client Bonjour Fleurette in the | | | | O's readers expect the content to dig deep into |
| magazine three times for three different products, | | | | emotional, physical, and spiritual well-being on many |
| has this rule of thumb: | | | | levels. Oprah's magazine delivers on this expectation |
| "For a product to work in O, ask yourself this: if you | | | | by seeking out top authors and freelancers from the |
| walked past your product on the shelf somewhere, | | | | best national magazines and newspapers in the |
| would it catch your eye and make you stop? It must | | | | country. They look for writers from publications like |
| have unique, attractive packaging that will photograph | | | | the New York Times to Wired to write on topics as |
| well. My advice, especially to new business owners, is | | | | diverse as women slavery to how men really feel |
| to not play it cheap with packaging. At the end of | | | | about breast implants to the death of a beloved dog. |
| the day, it's all about the draw of your packaging." | | | | You can either be interviewed by these experienced |
| 2. Your pitch must be meaningful. | | | | writers or write a feature on a topic that touches |
| So, before you make a pitch, heed the advice of | | | | the heart of the O magazine reader. |
| The Oprah Magazine Executive Articles Editor Dawn | | | | It may take you 1 to 2 years to get published in O, |
| Raffel who says the magazine teaches people how | | | | The Oprah Magazine. But I've haven't met one soul |
| to live their best life: "It's about realizing your own | | | | who said it wasn't worth it. |
| greatest potential and also about making a | | | | |