| Whether you are creating websites for profit or for | | | | this is when webmasters realized the importance of |
| fun and leisure there is one important aspect that | | | | being in the search engines result page. Initially what a |
| you must consider, and that is by increasing the | | | | webmaster needs to do was submit a URL to |
| number of traffic or visitors that visit your website | | | | various search engines which would then send a |
| everyday. But the problem is that as the number of | | | | spider to crawl over their page. The spider would |
| Internet users increase everyday, the number of | | | | then take a picture or download a certain page of |
| websites that emerge with the same theme as your | | | | the website and store it into the search engine's |
| website also increases. Therefore how do you | | | | server. This is where another program known as an |
| improve the chances of increasing the traffic in your | | | | indexer would extract information from the page to |
| site everyday? That question is answered by the | | | | take all the relevant key words and phrases that are |
| SEO. | | | | in it. |
| The Nature and History of SEO | | | | Webmasters as well as site owners found out that |
| Search Engine Optimization or SEO is the process of | | | | when you rank higher in a search engine result the |
| making changes to the coding of a website in order | | | | more users will access your page therefore the |
| to rank better in a search engine result page. And | | | | developers find ways to increase their chances of |
| when the site ranks better or higher in a search | | | | being indexed to the top of the search engine results. |
| engine such as the Google Search engine, the | | | | Today search engine developers are developing |
| chances are more searchers will visit that site. SEO | | | | discloser spider or web crawler program algorithm to |
| can target different kinds of search, including image | | | | prevent abuse as well as improve the reliability of |
| search, and local searches all available in any search | | | | search results from the search engines. |
| engine. | | | | How to use the SEO to work for your Website |
| Search Engines such as the Google search engines, | | | | There are a lot of software developers all over the |
| use web crawlers to find pages all over the internet. | | | | internet that offers tips on how to allow these web |
| Web crawlers use an algorithm to find web pages all | | | | crawlers to creep over your website for a fee. |
| over the internet; these web crawlers rank a certain | | | | Although these offers are not considered as |
| website for a certain criteria, examples of a certain | | | | fraudulent in nature it is important to know that |
| criteria maybe its relevance, popularity as well as its | | | | there is no specific and secret algorithm in the |
| tags. Some leading search engines such as the Yahoo | | | | internet that can be considered as the right one, only |
| allow a paid submission service that guarantees | | | | experience and maybe some tips from advanced and |
| crawling for a set fee. This program allows inclusion | | | | seasoned programmers will help you on optimizing a |
| into the database but does not guarantee however a | | | | search engine in your site. |
| specific ranking within a search result. Not every web | | | | But most importantly you must be critical on the |
| page is indexed by the search engines. Distance of | | | | content of your website, the more reliable the |
| pages from the root directory of the server may be | | | | information is in your site, the more people will read |
| a factor in whether your pages will be crawled or | | | | the contents in it and that is when search engines |
| not. | | | | spiders will start on creeping on your site taking it to |
| Search Engine Optimization started in the mid 1990's | | | | the top of the search results. |